Louise Withers and Associates Pty Ltd

a boutique consultant, management and marketing company specialising in the entertainment industry. We can take an idea, project, production or event and conceptualise, strategise, produce, manage and market it... effectively, efficiently, within budget and with good humour. conceptualise - develop the concept, theme, image, design, content and packaging. strategise - examine & establish research, timing, forecasting, planning, budgetting and profit & loss sensitivity. produce - choose & contract the team including creatives, investors, partners, sponsors, service providers, sub-contractors, venues, performers, musicians and technicians. manage - Maintenance of the creative integrity of the project or production. Daily management of all relationships & matters pertaining to producers, investors, partners, creatives, employees, contractors, corporates, ticketing, industrial and legals etc. Management of compliance to Occupational Health, Safety & Welfare, Workcover and industrial work practices. Reporting. Marketing - marketing strategy, planning, style guides, logo design, image & style creation, copywriting, artwork design, print production management, merchandising management, media planning, media placement (for press, radio, television, outdoor, cinema and ambient), viral marketing, e-marketing, direct marketing, promotional concepts, promotions management ...plus... Sponsorship - targetting, negotiation, contracting and servicing. We are currently General Managers and Marketers of the ABBA musical Mamma Mia 2002 - 2005 - Melbourne, Sydney, Brisbane, Perth, Adelaide, New Zealand, Hong Kong, Singapore. Louise Withers (Associate Producer MAMMA MIA!). General Managers and Marketers of the Queen & Ben Elton rock musical We Will Rock You 2003 - 2005 - Melbourne, Sydney, Perth, Brisbane & proposed tour to Japan. Louise Withers (Executive Producer We Will Rock You). General Manager and Marketers of Drumstruck Dec 2004/Jan 5 - Sydney. Consultants to the UK Producers for Jerry Springer the Opera 2004. Consultants to the Singapore Reperatory Theatre for Forbidden City. We have negotiated and managed sponsorships with International Sponsorships Cathay Pacific (Hong Kong & Singapore), The Straits Times (Singapore), OOCL (Hong Kong & Singapore), Metro Radio (Hong Kong), Harbour Plaza Hotel (Hong Kong), Swissotel Stamford (Singapore), Wine Bos (Hong Kong), The New Zealand Herald, The Carlton Hotel (Auckland), Classic Hits Radio (NZ), Metro Radio (Hong Kong), National Sponsorships Qantas, Channel 7, Australian Radio Network (stations throughout Australia & New Zealand), Medina Apartments, Bimbadgen Wines, MAC Cosmetics, Konica Minolta. State based Sponsorships Press - Daily Telegraph (Sydney), The Herald Sun (Melbourne), West Australian (Perth), Courier Mail (Brisbane), The Adelaide Advertiser, Hotels - The Westin Melbourne, The Sheraton on the Park (Sydney), Sheraton Brisbane, Sheraton Perth, Star City Hotel (Sydney), The Duxton Hotel (Perth). We have worked with partners such as Universal Music, EMI, Singapore Tourism Board, Hong Kong Tourist Board, Victorian Tourism, Tourism New South Wales, Tourism Sydney. contact us : Louise Withers & Associate Pty Ltd - 4 Cooper Street, Balmain 2041 - P: 612 9555 9955 - F: 612 9555 6699 - e: admin@lwaa.com.au